This project was a successful digital marketing campaign in my social media strategies class. I led a simulated digital marketing campaign using YouTube to promote backpacks and tote bags from Buhi. I targeted males aged 24-31 with an income range of $25,000 to $35,000, focusing on interests like hunting, camping, and hiking. By crafting engaging video content tailored to this audience I achieved a 9.13% conversion rate with a $0.29 cost per conversion—resulting in $99,960 in total revenue.
